gtmvp.
00 · FOR FOUNDERS RUNNING PAID MEDIA · B2B SAAS

A paid media operator
not another advisor.

Most fractional CMO engagements deliver advice. GTMVP delivers a sourced paid media Diagnostic in 24 hours, then a done-for-you Rebuild with a real CPA guarantee. Your team keeps executing. We make the paid media calls.

Run the free Smart Bidding ReportGet the $129 Diagnostic(SEE_OPERATOR_VARIANT)
PRICE
$129
TURNAROUND
24h
ALT COST
$8k-$25k/mo
ALT TIME
60-day ramp
01 · RECEIPT REVEAL · SAME CLAIMS · 3 MIN READ

Same five claims. One has receipts.

Click any footnote on the right and the source loads. Try the same on the left. The gap between the two columns is the entire point.

FRACTIONAL_CMO · QBR_SLIDE
Typical quarterly review · five claims, no sources
  1. 01Your competitor pivoted positioning toward enterprise last quarter.
  2. 02There is a positioning whitespace around 'embedded payments for vertical SaaS' with low DR and high search intent.
  3. 03Top angle for your ICP: Stripe Connect fee economics, predicted CTR 2.4x category mean.
  4. 04Channel bet: SaaStr Slack + r/SaaS, fit score 9.1, capacity-light, founder-led.
  5. 05Competitor Finix is rebranding into your wedge as 'PayFac-as-a-Service', caught before public launch.
NO_FOOTNOTES · UNVERIFIABLE
GTMVP · DIAGNOSTIC_BRIEF
Same five claims · footnoted, dated, clickable
  1. 01
    Your competitor pivoted positioning toward enterprise last quarter.
    [1] competitor.com homepage diff · 2026-03-14
  2. 02
    There is a positioning whitespace around 'embedded payments for vertical SaaS' with low DR and high search intent.
    [2] Ahrefs · KD 19 · 1,200 monthly searches · 2026-04-09
  3. 03
    Top angle for your ICP: Stripe Connect fee economics, predicted CTR 2.4x category mean.
    [3] Meta Ad Library · 47 sample ads · 2026-04-12
  4. 04
    Channel bet: SaaStr Slack + r/SaaS, fit score 9.1, capacity-light, founder-led.
    [4] channel-fit calculation · /sample-report#channels
  5. 05
    Competitor Finix is rebranding into your wedge as 'PayFac-as-a-Service', caught before public launch.
    [5] GitHub · finix-payments/website-v2 · commit 8f2a91
EVERY_CLAIM_FOOTNOTED · CLICKABLE
02 · DIVISION OF WORK · WHAT EACH OWNS · 2 MIN READ

We don't replace your CMO. We run your paid media.

The paid media operator and the CMO aren't competing for the same chair. They answer different questions. If you don't have a CMO yet, we still ship the brief and run the accounts directly.

Dimension
Your CMO
GTMVP
Strategy and prioritization
Owns
-
Org and budget
Owns
-
Brand voice
Owns
-
Customer relationships
Owns
-
The taste call
Owns
-
Continuous market read
-
Owns
Competitor + trend signal
-
Owns
Sourced briefs they can act on
-
Owns
Angle and channel hypotheses
-
Owns
The evidence under the calls
-
Owns
03 · BELIEF_14 · COST OF WAITING · 2 MIN READ

Doing nothing has a calendar-anchored cost.

The post-Diagnostic stall window is 14 days. CAC drift in stalled accounts runs about 1% per week. Adjust the default and run the math on your own spend.

COST_OF_WAITING · CALCULATOR
BURN_PER_DAY
$8
BURN_PER_14-DAY_STALL
$117

Math: monthly_spend × drift_per_week ÷ 30. The 14-day cell is exactly the stall window the post-Diagnostic sequence targets.

04 · YOUR MOVE · THE INTAKE · 1 MIN READ

Discover all of your leaking spend with the Smart Bidding Report. Free.

Connect your Google Ads account read-only. Wasted spend scored 0 to 100 in about a minute. Then decide whether you need the Diagnostic or a Rebuild.

Read-only. No card. Disconnect anytime. (no sales call required)

Weighing other options? Compare paid media vs an agency, read the B2B SaaS paid media strategy, or see how the engine runs your accounts.

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