EVIDENCE_LEDGER · v2.4

Outputs, not opinions.

Every sample below is a real artifact the engine produced — competitor moves caught in flight, positioning gaps surfaced first, keyword clusters that became campaigns, narrative shifts the team would have missed.

OPERATIONAL_BENCHMARKS

COMPETITORS MONITORED

8,400+

across 240 customer accounts

SIGNALS CLASSIFIED / DAY

1.2M

after dedup and noise filter

MEDIAN TIME-TO-SIGNAL

11 min

from competitor change to alert

COSMETIC NOISE SUPPRESSED

94%

footers, A/B tests, copyright years

BRIEFS AUTO-GENERATED / WK

3,100

across customer Slack/Notion/email

MEDIAN ENGINE SCORE LIFT

+38 pts

between intake and 90-day mark

CASE_STUDIES · n=3

Engine outputs that became actual decisions.

B2B SAAS · COMPLIANCE

$8M ARR · Series B

CASE_001

Caught competitor's silent re-pricing 9 days before their launch email.

INPUTS

›3 named competitors
›ICP: 200-2,000 emp regulated industries
›Mid-funnel pipeline stalling

SIGNALS_DETECTED

Pricing diff detected on competitor /pricing — Pro tier removed, replaced with usage-based 'Scale' plan

96%

Hiring spike: 14 PLG engineers in 30 days, geographic concentration in EMEA

91%

Narrative shift: homepage rewrite from 'compliance automation' to 'audit-ready by default'

88%

OUTCOME

Repriced 11 days before competitor launch. Outbound team got 3 weeks of head-start messaging. Q3 net new ARR +42% vs. plan.

VERTICAL AI · LEGAL

$2M ARR · Seed

CASE_002

Found the underserved niche the founders had been arguing about for 6 months.

INPUTS

›Industry: AI-assisted contract review
›Founder thesis: 'small firms are our wedge'
›Burning $80k/mo, no clear PMF

SIGNALS_DETECTED

Mapped 47 competitors — only 3 served firms <15 attorneys, all with weak NPS and high churn signals

93%

Positioning whitespace identified: 'litigation-prep workflow' (not contract review) — zero competitor coverage

89%

Keyword cluster found: 'litigation prep automation' — 2,400 monthly searches, KD 18, no SaaS ranking page 1

95%

OUTCOME

Pivoted ICP and positioning in 14 days. Closed $340k in pipeline within 60 days. Investor follow-on conversation re-opened.

DTC · PERFORMANCE APPAREL

$22M revenue

CASE_003

Killed a $180k/mo channel before the next quarter's spend committed.

INPUTS

›Heavy paid social
›Category: men's running gear
›CAC trending wrong direction 6 months

SIGNALS_DETECTED

Channel attribution showed paid social ROAS at 1.2x — well below organic + influencer at 4.8x

97%

Competitor monitoring caught two rivals exiting Meta in Q1 — pattern, not coincidence

84%

Trend agent surfaced rising 'zone 2 training' search interest — perfectly aligned to product line

90%

OUTCOME

Cut paid social 70%. Reinvested into content + influencer + organic SEO around zone-2 narrative. CAC dropped 41% in one quarter.

LIVE_FEED_SAMPLE · last 24h

The same feed your team would wake up to.

2H AGOPRICINGStripe-rival Lago raised Pro tier from $99 → $149/mo · packaging shifted to usage-tiers94%

5H AGOHIRINGNotion AI competitor Glean posted 11 enterprise AE roles · concentrated in NY/SF88%

8H AGOPRODUCTLinear shipped /agents page · 4 demo videos, no pricing change91%

14H AGOPRESSDovetail announced $63M Series C · led by Accel · CEO interview on TechCrunch96%

1D AGONARRATIVEPosthog homepage rewrite · 'product analytics' → 'developer-focused product OS'87%

1D AGOTRENDSSearch interest 'agent observability' +280% week-over-week · 14 named competitors entered category93%

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