1. Services and Subscriptions

GTMVP provides paid media analysis and done-for-you paid media management via AI agents and a human operator. Our services are structured as a free Leak Report, a one-time Diagnostic, and a recurring Rebuild engagement.

Leak Report (free): A no-cost scorecard on your Google Ads Smart Bidding via a read-only account connect. No card required, and you can disconnect any time.
Diagnostic ($129): A one-time ~120-page paid media audit delivered in 24 hours. Covered by a 7-day money-back guarantee if it does not surface a move you would act on.
Rebuild Minimum Commitment: Rebuild engagements (Solo, Scale, Enterprise) require a 90-day initial commitment. This is necessary because paid media optimization compounds over time. After 90 days, the engagement transitions to a month-to-month agreement.
Pausing: After the initial 90 days, you may pause your Rebuild engagement for up to 60 days without losing historical data or your assigned operator.

2. Billing and Payments

Rebuild engagements are billed monthly in advance. We accept ACH, wire transfers, and credit cards (subject to a standard 3% processing fee). Failure to pay may result in a suspension of active campaign management and reporting.

3. The 90-Day CPA Guarantee

We stand behind the Rebuild performance guarantee: if we do not beat your trailing 90-day blended CPA by 20% within 90 days, we work free until we do. This guarantee is action-gated and requires: (a) implementation of at least 5 operator-recommended fixes within the first 14 days; (b) maintenance of agreed ad spend levels; and (c) no material outside changes to campaigns, landing pages, or tracking during the measurement window. No exit interviews required for the Diagnostic 7-day money-back.

4. Intellectual Property

All deliverables, audits, briefs, and reports produced specifically for your company belong to you. You retain full intellectual property rights to the outputs. GTMVP retains the intellectual property rights to the underlying agent architecture, methodology, and software used to generate those outputs.

5. Limitation of Liability

GTMVP provides analysis and recommendations based on available data and predictive models. While we strive for accuracy, we are not liable for business losses, loss of revenue, or indirect damages resulting from the execution of strategies we surface. You are responsible for final execution and business decisions.

6. Scope Constraints

GTMVP focuses on paid media strategy, account structure, bidding optimization, and attribution. We do not perform organic SEO content production, social content creation, or influencer management. Rebuild engagements cover paid channels only unless otherwise agreed in writing.