The funnel behind an $8,000 CAC
A new series on the math and acronyms that make go-to-market work. We walk one B2B SaaS funnel as a workflow, read it back as a ledger, and break every metric into a card — exposing the gap between a cheap reported CPA and the real cost of a paying customer. Drag in your own numbers below.
Make it your funnel
Drag the numbers to match your business — every chart and card below updates live. Reset any time to the demo figures.
Walk the funnel as a workflow
The flagship asset of every episode. Each connector is a conversion multiplier; chain them and a flood of impressions resolves to a handful of customers.
Wire the stages together and the funnel is just a workflow: each connector is a multiplier. Chain them and a flood of impressions resolves to a handful of customers — that's the math the dashboard never shows you.
Read it back as a ledger
The alternate hero cut. Same numbers, shown as a P&L: volume falls, cost per unit compounds, and the last line is your CAC.
Every stage is a line item. Volume falls, cost per unit compounds. Read it top to bottom and the last number — your CAC — is just spend divided by what survived to the bottom.
The platform congratulates you on a $200 CPA. The ledger says one paying customer actually costs $8,000 — a 40× gap, at an end-to-end click→customer rate of 0.20%.
Every acronym becomes a card
Pull the funnel apart and each metric is a standalone, shareable post — formula, your numbers, the result, and the benchmark band that says whether it's healthy.
Pull the funnel apart and every acronym is a card: the formula, your numbers plugged in, the result, and the benchmark band. The status dot flips green, amber, or red as the math moves.
How one episode becomes ten posts
Built once, spent ten times. Here's the production model that turns a single funnel into a flagship explainer plus a month of social.
Each episode is built once and spent ten times. One funnel becomes one hero explainer, which atomizes into a deck of standalone posts — every card is a day of content that points back to the same CTA.
Your numbers, our engine
You just plugged in estimates. The GTM Math engine runs the same formulas on your real ad accounts and CRM — and shows you where the conversion math actually breaks.