In-house paid media vs done-for-you, line by line. Enrichment tools, outbound sequencers, a junior growth hire, a VA running competitor research on the side. You spend $7,800 to $17,000 a month and still cannot tell which channel is producing pipeline. GTMVP delivers done-for-you paid media from $3,500 per month. Senior operator. 14-checkpoint Smart Bidding method. 20% CPA guarantee.
Same four jobs. Compare what an in-house stack costs to assemble vs. what GTMVP delivers with a guarantee.
GTMVP is not the answer for every company. The honest gate.
Below $1M ARR, your job is customer conversations, not paid media optimization. Build the product. Validate the ICP. Come back when you have repeatable revenue worth scaling through paid channels.
Some companies run highly custom bid models. Some need proprietary data feeds wired into ad platforms. If your setup takes 60+ hours of internal engineering per quarter, build an in-house ops team. GTMVP is built for the 80% of B2B SaaS companies that don't.
Fair. Run the $129 Diagnostic first. See exactly what's broken before you commit to a Rebuild. When monthly spend crosses $10,000 and the economics make sense, the Rebuild starts at $3,500 per month.
Some founders genuinely want to be in the account daily. If that's you, the Diagnostic still gives you the operator's read on what to fix. The Rebuild is for founders who want to hand it off and hold the operator accountable for the result.
The in-house stack works until it doesn't. Here's what triggered the switch.
Hired a junior growth marketer at $95,000 plus stock. Eleven months in, still could not say which of four channels was driving qualified pipeline. Killed the role, kept the tooling seats, switched to GTMVP for the operator layer. First month, we cut paid LinkedIn (CAC drift, no backend conversion) and shifted budget to a Reddit plus niche Slack play that scored 9.1 on channel fit. Three closed deals in 60 days from the channels we said to bet on.
Was spending roughly $6,400 per month across tools, two LLM Pro seats, and a contractor running competitor research. Every Monday standup was a different theory about why CPA was up. Ran the Diagnostic. The brief named the actual cause and the fix. Switched to Rebuild in week two. Now reads one brief on Mondays instead of five dashboards.
Was not ready to hire a CMO and did not trust the agency proposals stacking in the inbox. Was personally adjusting bids at 11pm and pulling reports on weekend mornings. The Rebuild replaced the midnight sessions. Operator owns the accounts now. Founder reads the brief on Friday and makes one call for the week. Got the nights back.
Connect your Google Ads account read-only. Wasted spend scored 0 to 100 in about a minute. See what your in-house stack is missing before you spend another month assembling it.
Read-only. No card. Disconnect anytime. (no sales call required)