VS · AGENCY_QBR / CADENCE_REVEAL
Slides every 90 days.
Or briefs every week.
Agencies deliver beautiful QBR slides four times a year. GTMVP delivers sourced briefs four times a month. Markets don't move on calendars — strategy shouldn't either.
SAME_INSIGHTS · DIFFERENT_PROOF
What an agency would say. What we'd ship.
AGENCY · QUARTERLY_SLIDE
Insight without footnote — typical Q1 deck
- 01Your top three competitors made messaging changes in the last 30 days.
- 02Three keyword clusters opened up at KD < 25 with combined 1,200 mo searches.
- 03Paid social ROAS is trending below organic — pattern, not anomaly.
- 04AI Overview vacancy on three high-intent queries — citation strategy queued.
NO_FOOTNOTES · UNVERIFIABLE
GTMVP · WEEKLY_BRIEF
Same insight, sourced this week
- 01Your top three competitors made messaging changes in the last 30 days.[1] competitor homepage diffs · 2026-04-01 → 2026-04-30
- 02Three keyword clusters opened up at KD < 25 with combined 1,200 mo searches.[2] Ahrefs · 'alternatives to' cluster · 2026-04-22
- 03Paid social ROAS is trending below organic — pattern, not anomaly.[3] GA4 channel report · last 90 days
- 04AI Overview vacancy on three high-intent queries — citation strategy queued.[4] SERP capture · 2026-04-28
EVERY_CLAIM_FOOTNOTED · CLICKABLE
CADENCE_DELTA
The math on time-to-action.
AGENCY_QBR_CYCLE
90 days
between insight and action
GTMVP_BRIEF_CYCLE
7 days
weekly, with alerts in between
DELTA
12.8x
more turns per quarter