gtmvp.
00 · THE_LEAK_REPORT · FREE · LIVE

Uncover Your Wasted Spend
in 60 Seconds.

Connect your Google Ads read-only and get a live 0-100 score with a FIX / WATCH / PASS checklist on your real account, in about a minute. The same signal audit behind every GTMVP Rebuild. $50M+ in managed paid ad spend behind the method.

Read-only. No card. Disconnect anytime. (no sales call required)

FORMAT
Live audit
OUTPUT
0-100 score
TIME TO RUN
~1 minute
PRICE
Free
RUN IT NOW · LIVE ON YOUR ACCOUNT
ARM SYSTEMS · PRE-FLIGHT CHECKLIST
READINESS 25%
01OPERATOR ID
OFFLINE
Where your report lands. Your result now, then a short series on fixing what it found. Unsubscribe any time.
02BUDGET TELEMETRY
STANDBY
Optional. Sharpens the spend-at-risk math.
03AD PLATFORMS
ARMED
Google is the account we score. Meta folds in once its connect is live.
04DATA LINKS
STANDBY
Optional. Compare real closed-won revenue against what Google is tracking.
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Read-only. No card. Disconnect anytime. Skip any source you would rather not connect.

01 · WATCH · THE ENGINE BEHIND THE AUDIT

The engine behind the audit.

The audit at the top of this page is your first look at it: eight specialist agents feeding one ledger, with a senior operator signing off on the read.

The same engine that runs every Rebuild. This audit is your first look.
02 · WHAT WE CHECK · 4 SIGNAL LAYERS

The audit, by section.

  1. 01 · CONVERSION SIGNAL LAYER · 5 checkpoints
    What the algorithm sees.

    Conversion event hierarchy. Value assignment. Enhanced conversions + Consent Mode v2. Server-side tracking quality. Offline conversion imports (OCI): the GCLID round-trip that turns Google Ads from a B2C tool into a B2B one.

  2. 02 · BID STRATEGY FITNESS · 4 checkpoints
    Whether the bidder has enough to optimize against.

    tCPA / tROAS target validity vs. trailing-30-day actuals. Bid strategy maturity (Eligible vs. Learning vs. Limited). Conversion lag accounting: your sales cycle vs. your conversion window. Portfolio bidding structure for accounts with fewer than 50 conversions per campaign per month.

  3. 03 · CAMPAIGN STRUCTURE FOR SIGNAL DENSITY · 3 checkpoints
    Whether your structure feeds the bidder or starves it.

    Match-type and keyword consolidation. Audience signals on Performance Max (Customer Match lists, brand exclusion, anti-cannibalization). Asset group structure: separate asset groups per product / ICP / geo, not one bucket per campaign.

  4. 04 · ATTRIBUTION & REPORTING · 2 checkpoints
    Whether you're optimizing for the right thing.

    Attribution model: data-driven if volume supports it, position-based as the fallback. Brand vs. non-brand separation so blended CPA stops hiding genuinely terrible acquisition performance.

03 · WHO BUILT IT

Steve Kaplan.

10+ years and $50M+ in managed paid ad spend at Click Then Convert. Sustained 10:1 ROAS at $2M+ monthly client spend. The signal audit below is the diagnostic that runs before every GTMVP Rebuild engagement.

  • Director of Performance Marketing, Click Then Convert ($50M+ managed spend)
  • Paid Search Manager, Knight Capital Funding (CPA cut 35%, funded deals 80 → 240/mo)
  • #1 Amazon bestselling author: Marketing, Sales, and Service with AI
  • Founder, GTMVP, the GTM intelligence engine behind this audit
04 · AFTER THE PDF · WHAT'S NEXT

Three paths from 'I ran the audit' to 'I fixed the account.'

PATH 01 · SELF-REBUILD
Use the PDF as the project plan.

Budget 30–60 days. The PDF tells you what's broken and how to fix each one. The only cost is time.

PATH 02 · $129 DIAGNOSTIC
One-time written audit.

Eight specialist agents run The Leak Report plus 21 more GTM modules (positioning, channels, competitors, angles). 22-module written report, 24-hour delivery. If it confirms you're already running well, you saved $3,500/mo on a service you don't need. If it surfaces fixable issues, you have a written remediation plan.

PATH 03 · REBUILD (DONE-FOR-YOU)
We run your accounts.

Three tiers based on monthly ad spend: Solo $3,500/mo (under $25K spend), Scale $6,500/mo ($25K–$75K), Enterprise $12,000/mo ($75K+). Action-gated guarantee: we beat your trailing 90-day blended CPA by 20% within 90 days, or we work for free until we do.