Pipeline tax is the gap between what Google counts as a conversion and what your CRM proves became qualified pipeline. GTMVP is the paid-media leak detector that shows where B2B ad spend dies before it reaches pipeline.
It rarely shows up inside the ad account. It shows up in the meetings around it.
Pipeline tax is the hidden cost between what Google counts as a conversion and what your CRM proves became qualified pipeline.
Most ad audits stop inside Google Ads. That is the wrong finish line. The ad platform optimizes for tracked conversions, not necessarily qualified pipeline, so it can report a clean CPA while sales and finance judge the channel by opportunities, revenue, and CAC.
The only number that matters is how much paid spend survives into qualified pipeline. The gap between the conversion count and that number is the tax.
The Leak Check scores your account against the points that usually break Smart Bidding and pipeline quality.
GTMVP runs the account through specialist agents and turns the mess into a scored diagnostic.
Most founders do not need another dashboard. They need the first leak ranked by severity. GTMVP connects to Google Ads read-only, scores your signal stack across 14 checkpoints, and returns a live 0 to 100 score with the biggest gaps surfaced first. No card, no login, no sales call.
GTMVP finds the upstream leak: where paid spend dies before it becomes pipeline. Proving which channels actually moved revenue downstream is a different job for a different buyer.
Attribution shows credit. Measurement shows causation. AttriByte is the B2B attribution layer that shows which channels moved pipeline, where deals stalled, and what changed revenue. GTMVP finds the leak; AttriByte proves whether the spend became revenue.
See the downstream proof layerStop guessing whether the spend backs out. Run the free Leak Check, get your score and your biggest gaps, then decide what to fix. No card, no login, no sales call.
60 seconds. No call. Read-only · No card · Disconnect anytime