gtmvp.
00 · HOW IT WORKS · THE PIPELINE-TAX DETECTION LAYER

Your CPA is not the truth.
This is the engine that finds the gap.

Pipeline tax is the gap between what Google counts as a conversion and what your CRM proves became qualified pipeline. The free Smart Bidding Report finds the first sign of it: connect Google Ads read-only and get a score back in about a minute. This page is what runs underneath. Twenty-two audit modules write the Diagnostic. Eight continuous agents watch the market and your paid media signals for where the leak hides. One senior operator signs off before anything leaves the engine. The full detection layer is what you get on the done-for-you Rebuild, not a standalone SKU.

or $129 Diagnostic in 24h

Read-only. No card. Disconnect anytime. (no sales call required)

MODULES
22 per audit
SOLVERS
8 templates
AGENTS
8 · through 2027
OPERATOR
1 per account
WATCH · THE DETECTION LAYER, ASSEMBLED
Eight agents hunt the leak. One operator signs off.
01 · ARCHITECTURE · FIVE LAYERS, ONE ENGINE · 3 MIN READ

Five layers. One detection engine.

The operator signs the brief. The modules write the Diagnostic. The solvers prove the math. The subsystems read your stack, including the CRM that proves which conversions became pipeline. The monitors watch the market and your paid media signals. Five layers, all pointed at one question: where is the pipeline tax leaking, and how much.

L_05
Operator layer
Where humans decide.
Senior paid media operator
Owns positioning calls, channel strategy, and offer architecture decisions. Signs every brief before it ships.
Brand reviewer
Sign-off on angles, voice, and message-market fit hypotheses before they ship
Strategy lead
Quarterly review of competitive landscape, repositioning bets, channel mix
L_04
Module layer
What the audit delivers.
CLUSTER_STRATEGY · 3 modules
Executive Summary · ONE Mechanism · Implementation Priorities. Synthesizes every cluster above into the action plan.
CLUSTER_COMPETITIVE · 3 modules
Customer Profiling · Competitive Positioning + Whitespace · Behavioral Intelligence + Channel Mix
CLUSTER_CONVERSION · 6 modules
Pain Architecture · Decision Neuroscience · Belief Ladder · Offer Architecture · Awareness Matrix · MVMT
CLUSTER_CONTENT · 6 modules
Creative Strategy · Angles · Ad Copy · Video Hooks · Video Scripts · Custom Creative Assets
CLUSTER_TECHNICAL · 4 modules
Forensic Business Analysis · Macro Ad Account Review · Attribution + CRM Roadmap · AI & Automation Opportunity
L_03
Solver layer
Where rankings become proofs.
linear-allocation
Provably optimal monthly $$ split across 28 channels under your budget, team size, and channel dependencies. Powers /channel-score.
max-min-distance
Provable positioning whitespace · maximizes minimum distance to every rival in N-dim space. Powers /positioning-pass.
set-cover
K-competitor selection with mathematical coverage of every feature dimension. No blind spots. Powers /competitor-map.
knapsack
SWOT priorities under founder weekly capacity. Picks the K with maximum impact-per-hour.
scheduling-with-deps
TAM/SAM/SOM horizons with full dependency DAG. Surfaces the critical path.
maxsat-claim-synthesis
Contradiction-free recommendation set. No two findings fight each other. Powers /gtm-audit synthesis.
quantifier-alternation
Competitive war-gaming · proves a strategic move survives every competitor response, or returns the exact kill scenario. Powers /war-game.
assignment-with-diversity
14-day editorial calendar diversity-optimized across pillars and platforms. Powers /content-calendar.
L_02
Subsystem layer
What plugs into the engine.
Competitor monitor
Continuous competitor monitoring infrastructure · powers every A_0X agent. Workspace-scoped, classified events, weekly diff.
Citation research pack
Pre-fetched source facts + URL snapshots before any module writes. Every claim is source-locked or it doesn't ship.
Prospect intel
ICP wizard + contact enrichment piping verified prospect rows into the operator workspace
Ad library
Verified Meta + Google ad-creative archive built into every audit · the competitor's actual ads, not screenshots of them
Stack detection
Auto-detects the prospect's GTM stack on intake: ad platforms, attribution, CRM, CDPs, analytics
Engine-agents pipeline
Orchestrated 22-module write loop with marker-deterministic boundaries and module-level state checkpoints
attribyte.xyz · measurement engine
Our own attribution platform, built by GTMVP Inc. Markov and Shapley multi-touch attribution, marketing mix modeling with a budget optimizer, and geo-holdout incrementality tests. It is how the Rebuild grades the CPA guarantee, not the ad platform's last click. No agency has it.
L_01
Monitor layer
What watches the market.
A_01 · Competitor recon
Continuous · maps competitors and picks the K that mathematically cover every feature dimension. Weekly diff on pricing, hiring, releases.
A_02 · Product Taxonomy
Q1 2027 · codifies feature/value/format gaps across the competitive set
A_03 · Positioning
Q3 2026 · maps you + every rival as N-dim coordinates; solves for the position farthest from your nearest competitor. Provable whitespace, not opinions.
A_04 · Offer design
Q1 2027 · synthesizes pricing, anchors, guarantees, bonus stacks
A_05 · Angles
Q1 2027 · generates angles and proves the recommended set internally consistent. No two recommendations contradict each other.
A_06 · Channels
Q4 2026 · returns the provably optimal $$ split across 28 channels under your budget, team size, and channel dependencies.
A_07 · Demand & Discovery
Q3 2026 · maps keyword universe, AI Overviews, share of voice movement
A_08 · Trend Pulse
Q4 2026 · hourly listening across X, LinkedIn, Reddit, podcasts, hiring, GitHub
02 · A_01 · SHIPS STANDALONE · 2 MIN READ

One of the agents ships as a real product.

A_01 Competitor recon ships as a standalone tool at competitorintelligence.co. Rebuild clients get a Pro seat included.

Live product
competitorintelligence.co
"Know what your competitors changed, before your team has to ask."
Under 24h · 12 page sources + LinkedIn + X + Google SERP · public sources only
Pricing. Plan and packaging diffs the moment they ship.
Hiring. Read the org chart from the careers page.
Narrative. Watch what they ship and how they pitch it.
Every signal sourced and dated. The same engine A_01 runs inside GTMVP.
03 · AGENTS · DEEP DIVE · 8 MIN READ

What each agent actually does.

Eight specialist agents, A_01 to A_08. Each one is an instrument pointed at a different surface where pipeline tax hides. Concrete inventory of inputs, outputs, cadence, and where the human enters. Agents propose; the operator decides.

A_01
Competitor recon
LIVE
Continuous · weekly briefs
Live product
94%
Automation level

Map. Watch. Diff.

What it scans
+Direct + adjacent + emerging competitors
+Pricing page diffs (week-over-week)
+Messaging + value-prop changes
+Hiring signals (roles, geos, seniority)
+Product release notes + changelogs
+Funding + corporate actions (where publicly disclosed)
What you receive
+Ranked competitor map (tier 1 / 2 / fringe)
+Weekly competitor brief (3-page)
+Pivot alerts (within 24h of detection)
+Quarterly competitive landscape report
Human enters
Operator validates competitor classification and flags strategic threats vs. noise.
A_02
Product Taxonomy
LIVE
Monthly · re-runs with the tactical audit
80%
Automation level

Codify. Compare.

What it scans
+Your offering: features, formats, deliverables
+Competitor offerings: same axes, normalized
+Feature parity matrix
+Value-prop semantic clustering
+Format gaps (e.g. async vs. live, DIY vs. DFY)
+Bundle architecture comparisons
What you receive
+Feature-value-format taxonomy (visual)
+Gap report: where competitors over/underdeliver
+Bundle architecture recommendations
Human enters
Operator validates taxonomy categories match how customers actually shop.
A_03
Positioning
LIVE
Monthly · re-runs with the tactical audit
75%
Automation level

Find the gap.

What it scans
+Attribute matrix (10 to 20 axes per category)
+Competitor positioning claims (scraped + classified)
+Customer language (review mining + public social signal)
+Demand validation per whitespace candidate
+Defensibility heuristics (moat, repeatability)
What you receive
+Top 5 whitespace positioning bets, ranked
+Demand evidence per bet (search vol + social signal)
+Defensibility scoring per bet
+Recommended primary + secondary positioning
Human enters
Operator picks the bet. The agent presents evidence; the human owns the choice.
A_04
Offer design
LIVE
On demand · post-positioning
72%
Automation level

Anchor. Bonus. Guarantee.

What it scans
+Pricing benchmarks across the competitive set
+Anchor patterns (decoy, reference, psychological)
+Guarantee structures (risk reversal patterns)
+Bonus stack patterns (perceived value)
+Tier architecture (good-better-best, freemium, usage)
+Conversion-rate priors per offer pattern
What you receive
+3 offer architectures with predicted conversion lift
+Pricing recommendation with rationale
+Guarantee + bonus stack candidates
+Sales-page section ordering
Human enters
Operator owns guarantee scope and bonus economics. Agent proposes; operator commits.
A_05
Angles
LIVE
Monthly · re-runs with the tactical audit
85%
Automation level

Hypothesize. Rank.

What it scans
+Pain-axis hypotheses (current frustrations)
+Gain-axis hypotheses (desired outcomes)
+Identity-axis hypotheses (who they want to be)
+Proof-axis hypotheses (what they need to believe)
+Competitor angle inventory (what's working)
+Trending narratives in the category
What you receive
+50 to 100 angle hypotheses, ranked by predicted CTR
+Top 10 ready-to-test with hook + body
+Angle-to-offer matching (which angle for which tier)
+Test sequencing recommendation
Human enters
Brand reviewer signs off on voice + truth claims before any angle ships externally.
A_06
Channels
LIVE
Monthly · re-runs with the tactical audit
80%
Automation level

Score. Sequence.

What it scans
+30+ distribution channels (paid, organic, partner, founder-led)
+ICP fit per channel (where do they actually attend?)
+CAC ceiling vs. expected channel CAC
+Team capacity constraints (time, skill)
+Channel saturation indicators
+Compounding vs. linear channel classification
What you receive
+Top 5 channels with fit score + rationale
+90-day distribution roadmap (sequenced)
+Capacity + investment plan per channel
+Channels to explicitly avoid
Human enters
Operator owns commitment to channels. Agent surfaces the options; operator chooses what gets staffed.
A_07
Demand & Discovery
BUILDING · Q3 2026
Q3 2026 · daily rank tracking + AI Overview monitoring
91%
Automation level

Map. Cluster. Track.

What it scans
+Full keyword universe (intent-tiered)
+AI Overview presence + composition
+Featured snippet ownership
+Competitor SERP movement
+Programmatic page opportunities
+Topic cluster mapping
+Internal linking gaps
What you receive
+Keyword universe (clustered + prioritized)
+AI Overview citation strategy
+Top 20 page-level opportunities
+Weekly SERP movement report
Human enters
Operator approves which clusters get content investment. SEO is a long bet. Discipline matters.
A_08
Trend Pulse
PLANNED · Q4 2026
Q4 2026 · hourly listening across X / LinkedIn / Reddit
96%
Automation level

Listen. Surface.

What it scans
+X / Twitter category conversations
+LinkedIn thought-leader signals
+Reddit subreddit health + topics
+Podcast transcripts (your category)
+GitHub activity (if dev-tool adjacent)
+Hiring data (BLS + LinkedIn jobs)
+Newsletter / Substack chatter
+AI search query trends (where measurable)
What you receive
+Daily pulse digest (5-minute read)
+Real-time alerts on category-relevant breakthroughs
+Weekly trend brief with implication for your GTM
+Topic momentum scoring
Human enters
Agent flags. Operator decides which trend warrants a content/angle/positioning response.
04 · OPERATIONS · PROOF BOARD · 3 MIN READ

The numbers behind the engine.

Approved proof points from the operator and the service. Your engagement is reported through the audit deliverable, weekly competitor briefs, and operator email updates.

GTMVP Proof Board
operator-verified
Managed ad spend
$50M+
CPO cut
35%
CPA reduction guarantee
20%
Checkpoints per audit
14
Audit modules
22
Qualified deals per month
80 to 240
Engine activity log
Knight CapitalRESULTCPA cut 35% in 90 days. Funded deals 80 to 240/month.
RebuildGUARANTEEBeat trailing 90-day blended CPA by 20% in 90 days or work free.
DiagnosticDELIVERY22-module, ~120-page report. 24-hour turnaround. 7-day money-back.
MethodFOUNDATION14-checkpoint Smart Bidding signal stack. Scored 0-100 per account.
attribyte.xyzMEASUREOur own attribution engine grades the CPA guarantee. Markov plus Shapley, MMM, geo-holdout incrementality.
A_01_RECONLIVECompetitor recon running continuously. Weekly diff on pricing, hiring, narrative.
A_03_POSITIONINGLIVEWhitespace detection across customer and competitor positioning claims.
A_06_CHANNELSLIVEChannel-fit scoring across 30+ surfaces. CAC ceiling and capacity factored.
OPERATORALWAYSSenior operator reviews every output before it leaves the engine.
Knight CapitalRESULTCPA cut 35% in 90 days. Funded deals 80 to 240/month.
RebuildGUARANTEEBeat trailing 90-day blended CPA by 20% in 90 days or work free.
DiagnosticDELIVERY22-module, ~120-page report. 24-hour turnaround. 7-day money-back.
MethodFOUNDATION14-checkpoint Smart Bidding signal stack. Scored 0-100 per account.
attribyte.xyzMEASUREOur own attribution engine grades the CPA guarantee. Markov plus Shapley, MMM, geo-holdout incrementality.
A_01_RECONLIVECompetitor recon running continuously. Weekly diff on pricing, hiring, narrative.
A_03_POSITIONINGLIVEWhitespace detection across customer and competitor positioning claims.
A_06_CHANNELSLIVEChannel-fit scoring across 30+ surfaces. CAC ceiling and capacity factored.
OPERATORALWAYSSenior operator reviews every output before it leaves the engine.
05 · SUPERVISION · DECISION MATRIX · 2 MIN READ

Where the human still decides.

Agents handle the high-frequency, low-risk work. Operators own calls that need taste, judgment, or strategic stakes.

Decision
Agent
Operator
Add a new competitor to the watchlist
●
-
Reclassify competitor tier (1 / 2 / fringe)
-
●
Score keyword cluster opportunity (Q3 2026)
●
-
Commit to a new positioning bet
-
●
Generate angle hypotheses
●
-
Approve angles for external use
-
●
Score channel fit + capacity
●
-
Commit team to a new channel
-
●
Propose offer architecture
●
-
Set guarantee scope + bonus economics
-
●
Hourly trend monitoring + flagging (Q4 2026)
●
-
Quarterly competitive landscape review
-
●
06 · INTEGRATIONS · STACK FIT · 2 MIN READ

Plugs into your stack.

Intelligence sources
  • SERP APIs
  • X / LinkedIn
  • Reddit
  • Podcast transcripts
  • GitHub
  • Hiring boards
Ad platforms
  • Meta
  • Google Ads
  • TikTok
  • YouTube
  • LinkedIn
  • Reddit Ads
Analytics + CRM
  • GA4
  • HubSpot
  • Salesforce
  • Close
  • Mixpanel
  • Amplitude
Attribution
  • attribyte.xyz (our own)
  • Triple Whale
  • Northbeam
  • Native

* The Diagnostic runs on public and lightweight inputs. The Rebuild service connects to your stack for execution and measurement. Connectors light up over the Q3 / Q4 2026 build window. The Diagnostic ships today without any of them.

07 · FAQ · TECHNICAL · 3 MIN READ

Operator questions.

08 · YOUR MOVE · INITIATE · 1 MIN READ

Find the first sign of pipeline tax in 60 seconds.

Connect Google Ads read-only and get a live scorecard back, with a FIX / WATCH / PASS checklist. Want the full picture? The $129 Diagnostic is a ~120-page paid media brief in 24 hours, 7-day money-back. The full detection layer runs on the Rebuild.

or $129 Diagnostic in 24h

Read-only. No card. Disconnect anytime. (no sales call required)

Related reading