GTMVP is the paid media OS for B2B founders who still log into Google Ads. Free Leak Report, $129 Diagnostic in 24 hours, done-for-you Rebuild with an action-gated 20% CPA guarantee. Built by Steve Kaplan, a 15-year paid-media operator with $50M+ in lifetime ad spend.
B2B SaaS founders run Google Ads with the wrong conversion signal, the wrong bidding strategy, and attribution that gives Google Ads credit for deals that closed on a sales call three weeks later. Then they wonder why CPA is climbing and scaling the budget makes it worse.
The fix is not a bigger budget. It is rebuilding the signal stack: conversion tracking that reflects the real buying motion, Smart Bidding targets grounded in what a lead is actually worth, and an attribution model that does not lie to the algorithm.
“You do not have a spend problem. You have a signal problem. Fix what you are telling the bidder, and the bidder will fix your CPA.”
That is what GTMVP does. Eight specialized agents surface every gap. One operator writes the findings and rebuilds the accounts. Evidence over opinion. Human-in-the-loop on everything that ships.
One operator wrote the prompts, scored the rubrics, and reviewed the output. The bench is named, not implied.
I’ve spent the last 15 years running paid media for B2B SaaS, DTC, and vertical AI companies. $50M+ in managed spend across Google, Meta, and LinkedIn. Director of Performance Marketing at Click Then Convert. Sustained 10:1 ROAS at $2M+ monthly client spend. Every account I have ever run taught me something the bidder will not tell you.
GTMVP is the system I wished I had every time a founder said “CPA is climbing and I don’t know why” or “my agency says everything is performing but pipeline is flat.” Eight agents surface the gaps. I write the findings and rebuild the accounts.
Software does the analysis. The operator takes the call.
We publish the method, not just the results. Account teardowns, Smart Bidding setups, and paid-media case studies from a desk that has run $50M+ in spend. The kind of content your agency is not posting because it would reveal what they are not doing.
Follow on TikTokSix rules the engine and the operator both run on. Break one and the output stops being trustable.
Before GTMVP, the same operator ran growth across these brands as a fractional CMO and through the agency Click Then Convert. Cross-industry on purpose. The playbook travels.
Brands I've run growth for, as CMO and via my agency, Click Then Convert.
Find out free: connect Google Ads read-only and get a score in about a minute. Want the full picture? The $129 Diagnostic is a ~120-page paid media brief in 24 hours, 7-day money-back.
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