About GTMVP
Most marketing consultants tell you what to do. I build the tools and run the campaigns that make it happen.
The Problem With Most Marketing Help
You hire a marketing consultant. They give you a strategy deck. Then you need to hire developers to build it, media buyers to run it, and project managers to coordinate it all.
GTMVP is different. As a fractional CMO who writes code and builds AI tools, I bridge the gap between strategy and execution.
Need an AI agent to qualify leads while you sleep? I'll build it. Need someone to manage your paid media while you focus on product? I'll run it. Need both? Even better.
What I Actually Do
Strategy, execution, and the technical implementation to make it all work.
Paid Media Strategy
Google Ads, Meta, TikTok, LinkedIn. Managed over $50M in ad spend with documented results up to 30x ROAS.
AI Automation
Custom AI agents and automation workflows built for your specific business processes. Not off-the-shelf software - tools built specifically for your needs.
Technical Implementation
Unlike most fractional CMOs, I actually build the tools I recommend. From API integrations to custom dashboards to AI-powered lead qualification.
Strategic Advisory
Fractional CMO services for businesses that need strategic marketing leadership without the full-time executive cost.
Steve Kaplan
Founder & Fractional CMO
“I got tired of watching businesses get strategy decks they couldn't implement and automation promises from agencies that couldn't code.”
“So I built GTMVP to be what I wished existed: a fractional CMO who can write the Python script, build the AI agent, AND run your paid media.”
Built By An Operator, For Operators
Before GTMVP, I spent a decade scaling paid media campaigns for everything from DTC brands to B2B SaaS to financial services. Managed over $50M in ad spend with documented results up to 30x ROAS.
But I also write code. Build AI tools. Create the automation that most consultants can only recommend you hire someone else to build.
That combination - marketing strategy + technical execution - is what makes GTMVP different from every agency and consultant you've worked with before.