The free pipeline tax check. It scores your Smart Bidding signal stack to surface pipeline tax: the gap between what Google counts as a conversion and what your CRM proves became qualified pipeline. Connect Google, Meta, LinkedIn, TikTok, your CRM, and Shopify read-only and watch each platform's score click into place in real time. 60 seconds for Google-only. Up to 2 minutes for your full ad stack.
RUN IT NOW · LIVE ON YOUR ACCOUNT
Step 1 of 6: Platforms
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5 LAYERS
YOUR AD STACK
6 platformsOne score. Weighted across everything you run.
Google Ads, Meta, LinkedIn Ads, TikTok Ads, CRM, and Shopify. We weight each platform by how much it typically drives revenue. Skip a platform and the meter renormalizes. No penalty for what you don't run.
CONVERSION SIGNAL LAYER
5 checkpointsWhat the algorithm sees.
Conversion event hierarchy. Value assignment. Enhanced conversions + Consent Mode v2. Server-side tracking quality. Offline conversion imports (OCI): the GCLID round-trip that turns Google Ads from a B2C tool into a B2B one.
BID STRATEGY FITNESS
4 checkpointsWhether the bidder has enough to optimize against.
tCPA / tROAS target validity vs. trailing-30-day actuals. Bid strategy maturity (Eligible vs. Learning vs. Limited). Conversion lag accounting: your sales cycle vs. your conversion window. Portfolio bidding structure for accounts with fewer than 50 conversions per campaign per month.
CAMPAIGN STRUCTURE FOR SIGNAL DENSITY
3 checkpointsWhether your structure feeds the bidder or starves it.
Match-type and keyword consolidation. Audience signals on Performance Max (Customer Match lists, brand exclusion, anti-cannibalization). Asset group structure: separate asset groups per product / ICP / geo, not one bucket per campaign.
ATTRIBUTION & REPORTING
2 checkpointsWhether you're optimizing for the right thing.
Attribution model: data-driven if volume supports it, position-based as the fallback. Brand vs. non-brand separation so blended CPA stops hiding genuinely terrible acquisition performance.
FREE · CONNECTED AUDIT
Run the free Smart Bidding Report now.
Connect your ad stack read-only and get a live composite Smart Bidding Score. 60 seconds for Google-only. Up to 2 minutes for your full ad stack.
Run the free Smart Bidding ReportREBUILD · DISCOVERY CALL
Let's discuss your account together.
Book a 30-minute call to walk through your audit results, prioritize the biggest pipeline tax leaks, and chart a path to fix them. First call is free.
PAID · $129 DIAGNOSTIC
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Get the DiagnosticWHAT FOUNDERS DISCOVERED
"I thought my CPA was $150. The audit showed my CPQL was actually $2,100. Our entire strategy was built on the wrong number."
Series A SaaS Founder — 900% pipeline tax
"I've been running ads for 3 years and nobody told me we weren't closing the GCLID loop. That 14-checkpoint audit was worth way more than the time to run it."
B2B Growth Lead — 20% CPA cut after fixing signal layer