A practitioner-grade diagnostic for B2B founders running their own Google Ads. The same 14 checks we ran on a tax software SaaS account that produced $256K in net new profit in 48 hours after a signal-stack rebuild. Drop your email, get the PDF, run it in 30 minutes.
No sales call, no demo, no decision required. The PDF is yours to keep. You'll get four follow-up emails over two weeks — reply to opt out anytime.
I'll email the PDF immediately, then four follow-ups over 14 days. Reply to any email to opt out — no broadcasting, no resale, no list-shares.
Conversion event hierarchy. Value assignment. Enhanced conversions + Consent Mode v2. Server-side tracking quality. Offline conversion imports (OCI) — the GCLID round-trip that turns Google Ads from a B2C tool into a B2B one.
tCPA / tROAS target validity vs. trailing-30-day actuals. Bid strategy maturity (Eligible vs. Learning vs. Limited). Conversion lag accounting — your sales cycle vs. your conversion window. Portfolio bidding structure for accounts with fewer than 50 conversions per campaign per month.
Match-type and keyword consolidation. Audience signals on Performance Max (Customer Match lists, brand exclusion, anti-cannibalization). Asset group structure — separate asset groups per product / ICP / geo, not one bucket per campaign.
Attribution model — data-driven if volume supports it, position-based as the fallback. Brand vs. non-brand separation so blended CPA stops hiding genuinely terrible acquisition performance.
10+ years and $50M+ in managed paid ad spend at Click Then Convert. Sustained 10:1 ROAS at $2M+ monthly client spend. The $256K-in-48-hours rebuild on a tax software SaaS client was the prototype for this audit.
Budget 30–60 days. The PDF tells you what's broken and how to fix each one. The only cost is time.
Eight specialist agents run the Smart Bidding audit plus 21 more GTM modules (positioning, channels, competitors, angles). 22-module written report, 24-hour delivery. If it confirms you're already running well, you saved $3,500/mo on a service you don't need. If it surfaces fixable issues, you have a written remediation plan.
Three tiers based on monthly ad spend — Solo $3,500/mo (under $25K spend), Scale $6,500/mo ($25K–$75K), Enterprise $12,000/mo ($75K+). Action-gated guarantee: we beat your trailing 90-day blended CPA by 20% within 90 days, or we work for free until we do.