Forty items across five categories. The list operators actually run before launch, before raise, and before scaling outbound. If you can't tick more than 30, your GTM strategy has leaks worth fixing before you spend the next dollar.
Read each item. Tick yes or no. Do not negotiate with yourself. A maybe is a no. A partial is a no. The point of the list is to surface the no answers so you can rank them and fix the ones that matter most.
Most operators score 22 to 28 on the first pass. The list is calibrated to be uncomfortable. A score of 40 means either you are exceptional or you are scoring generously. A score under 20 means the team has been moving on momentum and the GTM strategy is mostly an artifact, not a system.
The categories run in dependency order. ICP feeds positioning. Positioning feeds channels. Channels feed motion. Motion feeds measurement. If category one is at 4 of 8, fixing category five won't help. Work upstream first.
You can name the buyer in one sentence and produce the trigger that puts them in market. If not, the rest of the strategy is decoration.
You can answer 'compared to what?' with the actual alternative, not a competitor your buyer isn't considering.
You know which channels to staff this quarter and which to defer. Channel selection is a math problem, not a vibes problem.
You know which motion you are running, which one you are flipping to, and which event triggers the flip.
You have a clean signal on what works. Without measurement, every reallocation is theatre.
The GTMVP $129 audit benchmarks 32 of the 40 items automatically using the eight-agent system. A senior operator handles the eight items that need taste. You get a scored list, the gaps ranked by dollar impact, and the playbook to close them. Read the full GTM strategy guide first if you want the longer argument.
See also: GTM strategy template · 7 expensive GTM mistakes · Series A GTM strategy.