A free readiness grader for B2B founders running their own Google Ads. Answer five questions about your account and get a 0 to 100 score, your biggest signal gaps, and an estimate of what weak signal is costing you every month. No login, no account connection, no sales call. It runs on the same method Steve uses before every Rebuild.
Five questions, instant score. Nothing is saved unless you ask us to email you the breakdown.
Conversion tracking quality is the single biggest input. If the bidder is optimizing against incomplete or unverified conversions, every other setting is downstream of bad data.
Google's own guidance is roughly 30 conversions in 30 days for a target bid strategy to perform, with about 15 as the practical floor. Below that, Smart Bidding stays volatile no matter how well it is configured.
Running Target CPA on thin volume starves the bidder. Running manual bidding on high volume leaves automated efficiency on the table. Fitness is the match between the two.
A young account or freshly installed tracking does not have the depth for data-driven attribution yet. Maturity changes what the score should expect of you.
Your account feeds the bidder enough clean signal to run Smart Bidding well. Focus shifts to structure and creative testing.
The fundamentals are there but at least one layer is leaking signal. Fixable, and worth fixing before you scale spend.
Multiple signal gaps. Smart Bidding is running on a blurry picture and your CPA is paying for it.
The algorithm does not have what it needs to optimize. This is where wasted spend compounds fastest.
10+ years and $50M+ in managed paid ad spend. The grader uses the same Smart Bidding signal method that runs before every GTMVP Rebuild engagement.
Google's guidance is roughly 30 conversions in the last 30 days for a target bid strategy to perform reliably, with about 15 as the practical minimum to enable one. Below 15, the bidder cannot gather enough signal to learn and your CPA will swing. The grader weights conversion volume heavily for exactly this reason.
Yes. No login, no payment, and no account connection. The math runs in your browser on the numbers you enter. If you want the full method as a PDF, you can have it emailed.
It is a directional estimate built from the signal gaps you report, not a measurement of your live account. It is meant to show the order of magnitude of what weak signal can cost. The $129 Diagnostic finds the real number by reading your actual account.
The grader is a quick self-assessment from a few inputs. The Diagnostic is an operator-written report across 22 modules that reads your real account: conversion tracking, campaign structure, bidding, attribution, plus positioning and competitors. It ships in 24 hours with a 7-day money-back guarantee.